Your average brand-building, karaoke-singing, axe-throwing, coffee-loving creative.

Born and raised on Long Island (or as the natives say, Lawn Guyland), I recently graduated from SUNY Oswego with a BFA in Graphic Design. Shortly after, I moved to Boston (or as the natives say, Bahstan), to network and build my career. I interned at The Fantastical ad agency for four months, and am currently freelancing for a variety of exciting clients, searching for new opportunities, and enjoying the occasional Sox game.

We all have a purpose in this world, and I strongly believe mine is to be creative. To add practicality I have a particular excitement about visual branding. My recent work has consisted of designing and upholding brand identities through a combination of fine art and marketing skills. I love creating ad campaigns that drive a brand's success, and the feeling of seeing a project come together from concept through completion.

I consider myself a well-rounded, multi-disciplinary designer with skills in branding, concepting, typography, photography, illustration, data visualization and packaging design.

Artist statement

I design by the acronym SWIP: Simple, Witty, Innovative, and Purposeful. To break it down:

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SIMPLICITY: Recognizability is the key to relevant and progressive design. Less is more, and a little goes a long way.

WIT: Brands need personality. Visual design with cleverness is eye-catching and can be resonated with.

INNOVATION: Strategy and thought can create a long-lasting impact.

PURPOSE: Nothing in design should be arbitrary. Every work has a goal, and every goal should be worked toward with intentionality.

© 2018 by Claire Chiarelli. Created with Wix.com