The Fantastical: New Business Presentation

The Problem

The Fantastical, an advertising and branding agency, wanted to revamp their New Business presentation. This slideshow would be presented to potential clients to showcase The Fantastical's capabilities and examples of their past work, with the goal of acquiring the client. They wanted a presentation that showcased their innovative spirit, and was unified with a singular personality that potential clients would remember them by.

The Solution

In the spirit of innovation and standing out, I created three different slide styles: one with dark imagery, one with a white background, and one with a collage of colors my co-worker made. The unifying elements to all the slides were large text contrasting with small copy, and pieces of the color collage. At the same time, the three interchangeable slide styles provided variety, balance and visual engagement. This new style solidified The Fantastical's client-facing identity and created a memorable personality.

© 2018 by Claire Chiarelli. Created with