The Purple Herb

The Problem

The Purple Herb is a lavender-themed shop and cafe, selling a wide array of products for the kitchen, body, and home. Because lavender is so versatile, the Purple Herb's goal is to bring elements of nature to the everyday lives of busy people through these products. Lavender's soothing properties bring little bits of relaxation to hard workers in our fast-paced society, particularly in young adults living in an age of "rural escapism."

The Solution

To combine the elements of both past and present, I used elements of modern digital art, such as geometric text and vector illustrations; as well organic elements such as script text and visuals of nature. The Purple Herb's comprehensive brand identity includes a logo design, packaging illustrations, and advertisements for print and digital.

Cookbook design
Advertisement posters
Final Storefront

© 2018 by Claire Chiarelli. Created with