New York City ad campaign

The Problem

When you simplify it, there are four things that make New York City great: tourism, jobs, energy, and culture. I aimed to create a simplified campaign that would attract new visitors, particularly those who'd never been to NYC.

The Solution

The "Leave Your Comfort Zone" ad campaign is designed to highlight these four aspects that make New York City an enriching experience. Each has a color to represent it, along with a respective photograph. This campaign includes marketing materials such as social media graphics, signage, publications such as brochures, and merchandise to create brand awareness.

© 2018 by Claire Chiarelli. Created with