Get Ugly Sweaters: illustrations

The Problem

During my internship at Pepper Gang digital marketing agency, one client was looking to launch an original, witty line of ugly Christmas sweaters. Their goal was to establish a distinct illustration style and tone that would set their brand apart from other ugly sweater brands.

The Solution

I sought to create a line of unique‭, ‬diverse sweaters appealing to young adults attending Christmas parties and events‭. ‬The sweater designs included references to classic Christmas movies‭, ‬holiday puns‭, ‬and outrageous visual narratives including classic characters such as Santa and Rudolph‭.

The Results

I created around thirty designs in total‭, ‬21‭ ‬of which were produced and sold‭.‬ In fact, two sweaters were featured in an article in Cosmopolitan. One sweater was also shown on the Netflix original show "Alexa and Katie."

See them all at getuglysweaters.com!

© 2018 by Claire Chiarelli. Created with Wix.com