New York City ad campaign

Do What You Love / Love What You Do is a hypothetical magazine geared toward young women around the ages of 16 to 30. This particular edition is for high school aged girls, particularly those attending prom, and their mothers. This project was inspired by a photoshoot I did with two lifelong friends for their high school prom in the summer of 2016. This magazine focuses on women empowerment, and the prom edition strives to help high school girls embrace their individuality through the tradition of prom. The message is that beauty is achieved when you embrace who you are through finding a style that is true to you.

Logo development

Final cover designs

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