Beth Israel: Internal Campaign
Beth Israel Deaconess Medical Center wanted to launch an internal campaign to create an appreciative and friendly atmosphere for their employees.
A copywriter came up with the line, "the difference is us," to illustrate that BIDMC's employees are what set them apart from other medical centers. I created a collection of visuals using provided photos of their employees, from receptionists to surgeons to food workers, to be placed around BIDMC's various locations.
Red Sox Campaign
Beth Israel Deaconess Medical Center kicks off baseball season by creating signage showing they support the Red Sox.
To incorporate the iconic lyrics to "Sweet Caroline," a Red Sox tradition, as well as BIDMC.