AvYachts is a yacht share company based in Florida. In this B2B campaign, myself and the rest of the creative team at The Fantastical were tasked with creating a series of print and digital ads, as well as email blasts, targeting brokers. We were asked to follow their current brand standards.
We aimed to create a polished, unified series with a heavy focus on imagery. The text layered over images and the geometric layout of photos were kept consistent. The e-blast, for example, was very scrollable in a way that one image was in focus at a time. This concept stayed the same with the print and digital ads we designed. The strong focus on imagery made the series more engaging and helped increase broker sales.